Data science is all the rage lately. Harvard Business Review even named it the sexiest job of the 21st century. Even though the term is rapidly gaining mind share, many are still confused about what data science actually is. When you cut through the hype, the core of data science is actually pretty simple: it’s the study of data. What kind of data is being studied, how it is being studied, and what the individual data scientist is looking for all depend on the specific case. Data science is just another field of study using digital methods, putting it firmly under the umbrella of Digital Scholarship.